The Four Quadrants
Most people have some combination of all four styles, but with varying degrees of preference. One style will have a higher numerical score than the others, though two or more styles can have closely matching scores. The following paragraphs give a brief summary of each primary communication style:
Left-brain Abstract (Analytic) thrive on careful analysis of all pertinent factors before making any decisions. Their thinking style is naturally systematic and detail-oriented, characterized by the pursuit of logic, predictability and discipline. They tend to stick to the rules and stay within the confines of their orderly world. When presenting information to this style, one should present a logically sequenced, rational explanation of the information and provide enough details and facts (historical or technical) to support one's argument.
Right-brain Abstract (Synthetic) are visionary thinkers who look at the big picture and try to understand how things relate to each other. They are creative people who consider many options and abstract concepts when absorbing or presenting information and when making decisions. When presenting information to this style, one should provide the big picture first before getting to more specific points, include optional choices, and limit the amount of details.
Left-brain Concrete (Conclusive) are action-oriented people who thrive on challenge. They focus on goals, meet deadlines, and demand immediate action. They typically avoid getting bogged down in details and want to go directly to the bottom line. They prefer short and easy action-items or conclusions. They are decisive people who want to get things done quickly and efficiently. When presenting information to this style, one should be concise, concrete, and sequential, sticking to the point and avoiding abstract ideas.
Right-brain Concrete (Interactive) thrive on interacting with people and being the center of attention. They inspire others with their charm and warm personality. They can read other people very easily and use their intuitive skills to adapt effortlessly to changing situations. They are excellent at exciting and persuading others to follow their suggestions. When presenting information to this style, one should use a friendly, personal, conversational approach, use anecdotes, testimonials and other stories, and make them the center of attention.
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What people are saying.
"As a parent, the last thing you want to do is yell at your kids. But it used to be so frustrating to try and get across to them. Now, I can hardly remember the last time I raised my voice"
- Ron, 40, (concluder)
"For four years, there was no communication between my brother and me. Not a word! Now, we talk and email each other every week"
- BEN, 24, (interactor)
"I've always loved my job. My boss, I could do without. If you had told me we'd be able to get along the way we do now, I never would've believed you"
- Nancy, 32, (analyzer)
"It's amazing how misunderstandings can come from even the simplest email. But now my friends and I know how to read 'between the lines' and get along much better"
- Lisa, 16, (synthesizer)
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